In this episode of The Fresh Approach, Chris Fresh sits down with Spencer Pope of Bradford White after touring their employee-owned, union-built factory in Middleville, Michigan.

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In this episode we talk about the common patterns we find that are common to human nature.

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In this episode, Chris Fresh breaks down the 3 numbers you need to be measuring in your plumbing business. These 3 numbers will help you measure how your plumbing business is really doing.

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In this episode, Chris Fresh breaks down how to build relationships by just being a professional. From how to establish yourself as an expert to how to best serve your customer.

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In this episode, Chris Fresh dives into how to dominate the branding game. From expanding your brand's reach to presenting your brand effectively at the door. Whether it's your van wrap or just how your show up to a job, this episode will help dial in your branding goals.

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In this episode, CF breaks down how to identify your perfect customer and learn what they truly care about before they ever need plumbing. You will learn how to answer their real questions, build trust early, and win leads without relying on the Google rat race.

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This special New Year’s episode highlights the most impactful teaching moments from The Plumbing Sales Coach podcast. Learn how vision, professionalism, diagnosis, and service mindset create better customers, stronger teams, and higher revenue.

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In this episode, Chris breaks down the psychology behind getting your phone to ring by truly understanding your customer. Learn how empathy, avatar clarity, and showing up where your customers already are can transform your marketing, sales, and in-home experience.

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In this Best Of Customer Psychology episode, Chris Fresh breaks down how homeowners think, what builds trust, and why customer confidence drives bigger yes decisions. Learn how empathy, professionalism, and clear value language change the entire conversation from the front door to the final option.

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Handling upset customers the wrong way can damage your reputation faster than you can fix it. In this episode, Chris breaks down a proven process for de-escalating complaints, rebuilding trust, and turning negative experiences into long-term customer loyalty.

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