Getting everyone to move in the same direction can feel impossible — but it all comes down to one word: buy-in.

In this episode, CF breaks down how leaders turn ordinary companies into movements that inspire passion, unity, and unstoppable results. Whether you lead a team of 3 or 300, you’ll learn the psychology of buy-in and how to transform your business culture from the inside out.

💡 What you’ll learn:

Why a bad plan with buy-in beats a good plan without it

The truth about motives and how they affect your team’s trust

The difference between a company and a movement

Real-world examples from Disney, Cedar Fair, and top-performing plumbing companies

The 3 rules of creating buy-in and unity across your organization

Why consistency from leadership matters more than charisma

How to turn your business into something your team believes in

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — The Plumbing Sales Coach

00:23 What “buy-in” really means

01:22 Why people matter more than the plan

02:12 How motives drive decisions and loyalty

02:48 Why most businesses hit a growth ceiling

03:04 Movements vs. businesses

03:43 What makes a movement catch fire

04:38 How passion fuels recruitment and results

05:12 What your employees really work for

06:05 What Disney, Six Flags, and Cedar Fair teach us about vision

07:18 How movements carry people through hard days

08:10 Why Disney calls employees “cast members”

08:43 People don’t join companies — they join people and causes

09:14 How motives and movements create unity

09:50 Why revolutionary beats improved

11:26 Consistency: the real secret to buy-in

12:55 Why leaders must live the message first

13:51 Be the example — walk the walk

14:15 The three essentials for team buy-in

15:09 Closing message — serve your community in everything

💡 EPISODE HIGHLIGHTS:

Motive matters. People buy into why you do it, not just what you do.

Start a movement, not a business. Revolutionary ideas inspire people.

Be consistent. Your team won’t follow what you say — they’ll follow what you do.

Leadership starts with example. If you’re not bought in, no one else will be.

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Selling in service plumbing isn’t about pressure—it’s about service and education. In this episode, CF shows how to win at the door, diagnose like a pro, and present three intelligent options so customers feel confident choosing what’s best. You’ll see how to “change the decision” from spending money to saving money, and why the right bundle (repair/replace + shutoffs + softener where appropriate) leads to better outcomes for everyone.

⏱️ TIMESTAMPS/CHAPTERS

00:00 Intro and purpose of the episode

01:00 Why home service sales are easier than you think

02:15 The core framework: Relationship → Diagnose → Value Stack

03:21 Intro pitch and first impressions

05:00 How to diagnose like a doctor, not a mechanic

07:45 Avoiding the “first-date sales mistake”

09:44 How to educate without telling customers what to do

12:00 Presenting repairs, replacements, and softeners as options

14:33 Creating three intelligent options every time

17:21 Turning expenses into investments

20:51 Raising average tickets without pressure

21:53 Recap + conversion mindset shift

🔑 KEY TAKEAWAYS:

Educate first. People can’t want what they don’t understand.

Three options win. Let the deal (value) close, not your words.

Show, don’t tell. Use evidence in the home to build the case.

Think day math. Fewer drives + better packages = better service.

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Culture isn’t a poster on the wall—it’s who you hire, who you fire, and what you tolerate. In this episode, CF breaks down how leaders create (or erode) culture, why character outperforms pure production, and how accountability at every level—owners, managers, CSRs, and techs—translates into better customer experiences and bigger results.

⏱️ TIMESTAMPS/CHAPTERS

00:00 Intro and welcome

00:48 Why hiring and firing define culture

01:52 What your CSR tone says about your company

03:30 Character, accountability, and respect

05:16 Real-world example: the late technician

06:45 Leadership tolerance and double standards

08:08 How “bad apples” infect morale

09:21 Why culture affects customer experience

10:13 Why owners never regret firing bad fits

11:10 The right people vs. wrong people

12:32 What top-performing companies do differently

13:45 Service plumbers vs. employees—mindset shift

15:32 Reputation and guilt by association

16:41 Accountability starts at the top

18:11 Culture is key: people over perks

18:47 Why good people stay with great missions

19:20 Final takeaways and mission reminder

🔑 KEY TAKEAWAYS:

Hire for character. Coach skills, protect culture.

Leaders set the ceiling. What you tolerate becomes normal.

Service plumbers educate and present options—no pressure needed.

Reputation transfers. Keep your shop’s name clean in the market.

Accountability is personal. Start with you.

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Share this episode with an owner or ops leader who needs a culture reset.

📲 For more information on YOUR OWN BRANDED app, email: [email protected] or call/text: 317-605-2284

Your brain is the control center of your results. In this episode, Chris Fresh breaks down how your subconscious mind — not your conscious one — drives 95% of your actions and habits. Learn how to protect what you feed your mind, choose better influences, and intentionally reprogram your thinking for growth and success in business, sales, and life.

This isn’t just mindset talk — it’s a real framework for improving what you listen to, watch, and think, so you can sell and lead with purpose.

⏱️TIMESTAMPS/CHAPTERS

00:00 Intro bumper

00:23 Sales Is Psychological – Episode overview

00:56 Conscious vs. subconscious mind explained

01:50 Hyper focus and learning from failure

03:01 The “data port” analogy for your brain

03:56 How influences program your subconscious

05:06 The power of music and mood

06:13 What you put in your body and mind shapes outcomes

07:01 How appearance and environment affect confidence

08:12 Changing the people and inputs around you

08:44 The danger of constant negativity and politics

09:32 Protecting your five data ports (senses)

10:05 Moving from reactive to proactive: self-development

10:55 Using time wisely with audiobooks and podcasts

11:19 Recommended mentors: Jim Rohn, Maxwell, Hardy, Ziglar

11:51 Books that build leadership and mindset

12:26 Learn from the root, not the sample

12:59 Faith, purpose, and the instruction manual for life

13:18 Growth or decline: there’s no neutral

13:35 Service mindset and leading through health

13:50 Closing thoughts and reminder to serve your community

🔑 KEY TAKEAWAYS

Sales starts in the mind. Your subconscious runs 95% of your actions.

Protect your inputs. What you hear, see, and surround yourself with rewires your behavior.

Be proactive. Seek growth through books, podcasts, and conferences.

Change your circle. Surround yourself with people who challenge and elevate you.

Serve first. Growth and mindset fuel your ability to help others.

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[email protected] or call/text: 317-605-2284

In Episode 333, CF breaks down the psychology behind offering three options — and why it’s the single most powerful way to increase your plumbing sales and customer satisfaction.

Learn how to double your success rate, eliminate customer confusion, and use Omne Trium Perfectum (the power of 3) to create irresistible value stacks that customers can’t say no to.

This episode shows how math, mindset, and messaging come together to transform your approach — from “price shock” to “value shock.”

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:39 Why customers need choice

01:10 The three decisions every buyer makes

01:41 How adding three options doubles your chance to win

02:16 The psychology of a confused mind

03:09 Why people retain three ideas best

04:29 How to link options to customer values

05:05 Turning confusion into clarity

05:51 The role of FOMO in smart selling

06:26 Using value stacking to make options irresistible

07:38 Sell more by spending more time solving problems

08:33 The difference between earning per hour vs. per day

09:05 Why generic add-ons don’t work

10:10 Example: shower valves vs. shutoffs pricing

12:11 How “buy one, get one” beats discounts every time

13:25 Real-world case study: Louisiana repipe example

16:37 The power of free bonuses and perceived value

17:57 Value shock vs. sticker shock

18:30 Understanding customer psychology

19:22 Selling ethically through education and value

💡 EPISODE HIGHLIGHTS:

Three options double your conversion rate.

Confused minds say “no” — simple minds say “yes.”

Turn price shock into value shock.

FOMO is your friend when value stacking.

Customers don’t want “cheap”; they want confidence.

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this short but powerful episode, CF breaks down the real secret to success — focus.

It’s not luck, timing, or even talent. It’s about staying locked in, pushing forward when life gets hard, and learning how to control your mind instead of letting distractions control you.

Discover how focus shapes your reactions, your decisions, and ultimately your life — whether you’re running a plumbing business, chasing a dream, or just trying to get back on track.

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:23 The truth about success and failure

01:20 Hard work vs. luck — what really matters

02:33 Why focus is the foundation of success

03:46 The difference between trying and hoping

04:39 Focus explained through the camera analogy

05:17 The “fog of war” and life’s unknowns

06:28 How losing focus leads to destruction

07:23 How to get your focus back

07:55 The science behind the subconscious mind

08:34 Why your thoughts control your results

09:16 Life is a series of decisions — make better ones

10:18 How focus helps you stay grounded through storms

💡 EPISODE HIGHLIGHTS:

Focus is the formula for success.

Failure isn’t when you lose — it’s when you quit.

Your subconscious drives 95% of your behavior.

Turn off distractions and take control of your mind.

Success starts with mastering focus, not chasing luck.

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[email protected] or call/text: 317605-2284

In Episode 331, CF reveals why the real money in plumbing sales isn’t in the first visit — it’s in the follow-up.

From plumbers to Porsche dealers, the most successful businesses know one truth: service comes before sales. Discover how to master the art of following up — when to call, what to say, and how to turn a “think about it” into a loyal customer for life.

Learn the Now & Later Follow-Up Method to stay top of mind, win more jobs, and build unshakable trust with every homeowner.

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:23 Why “The Fortune Is in the Follow-Up”

01:16 Lessons from top sales funnels

02:06 How life’s distractions kill deals

03:39 Why time is the killer of all sales

05:00 Capturing the decision before it fades

05:34 Real example: The follow-up that turned into a $4500 job

09:45 Why follow-ups must start with service, not selling

11:59 The rule: Always book a meeting from a meeting

13:23 How to handle “We’re getting more quotes”

14:46 Follow up now and follow up later

16:17 The Porsche story — service that sells itself

18:39 Turning good service into powerful marketing

19:44 How to follow up using repair, replace, upgrade

20:16 Final thoughts: service over sales

💡 EPISODE HIGHTLIGHTS:

Fortune really is in the follow-up.

Always start with service before selling.

Book a meeting from a meeting — never leave it open-ended.

Follow up “now and later” to catch missed opportunities.

Great service becomes free marketing.

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[email protected] or call/text: 317605-2284

In Episode 330, CF breaks down the real reason your team isn’t selling — and it’s not about pricing, skill, or even training. It’s culture.

Learn how culture dictates performance, how good people leave when bad behavior is tolerated, and how to build a team that wants to win.

From environment to messaging, CF shows you exactly how to transform your company into a place where plumbers take pride, customers feel served, and sales happen naturally.

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:23 The real reason your techs aren’t selling

01:13 Culture determines behavior

02:23 Your attitude sets your altitude

03:35 Why people stop caring (and how to fix it)

04:44 The rule: good people leave when bad people stay

05:16 Case study: rebuilding culture from scratch

06:43 Why character matters more than skill

08:06 How your environment affects motivation

09:36 What a business that reflects its culture looks like

10:26 The power of consistent messaging

11:06 The hidden cost of mixed messages

11:56 Sales is about solving problems, not chasing dollars

12:28 Every home has hidden plumbing problems waiting to be solved

13:19 How trust and authenticity drive real sales

14:38 The truth about selling — make a friend, find a need, fill the need

15:30 Why authenticity wins in a noisy world

16:03 Three steps to build a winning culture

16:36 Final thoughts: attitude, altitude, and always serving

💡 EPISODE HIGHLIGHTS

Culture, not pricing, determines your sales success.

Good people leave when bad people are tolerated.

Messaging must match your values — or you lose trust.

Build an environment people are proud to work in.

Sales is service — authenticity always wins.

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[email protected] or call/text: 317605-2284

In this episode, CF dives deep into the psychology of trust — why it’s the most valuable currency in sales and how it can make or break your success in the home.

Learn the four triggers of trust, how to create small “yes” moments with your customers, and how to transform every service call into a trust-building experience that naturally increases conversions and customer satisfaction.

This episode reveals why customers buy from people they trust — not people who sell — and how to use transparency, listening, and connection to win for life.

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro

00:23 The psychology of trust in sales

01:16 Why trust matters more than selling

02:21 Trust is the hardest thing to gain, easiest to lose

03:31 How customer perceptions affect trust

04:23 The importance of first impressions

04:40 Four triggers of trust in the home

05:12 Appearance and body language

07:56 Listening without rushing

09:19 Transparency in the process

10:26 Creating small “yes” moments

11:33 How to stay in sync with your customer

12:08 Showing you care through consideration

13:16 Building value through problem-solving

14:34 Turning trust into real-world results

16:04 The ICE method: Identify, Connect, Engage

18:21 Turning statements into questions

20:14 Value stacking and irresistible offers

21:39 How to connect plumbing problems to life problems

22:15 Real results from trust-driven sales

22:48 Final thoughts: Serve your community in everything, not just plumbing

💡 EPISODE HIGHLIGHTS:

Trust is the foundation of all high-value sales.

Four triggers of trust: appearance, listening, transparency, and connection.

How to turn statements into questions that engage customers.

Value stacking: the secret to creating irresistible offers.

The ICE method: Identify, Connect, Engage — build relationships that last.

👉 STAY CONNECTED:

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[email protected] or call/text: 317605-2284

CF gets real about the mental grind of plumbing, leadership, and life.

When every day starts to feel like Groundhog Day — call after call, week after week — how do you stay motivated, energized, and focused on your purpose?

In this episode, CF shares a fresh approach to overcoming burnout, building resilience, and surrounding yourself with people who tell you the truth — even when it hurts.

Because motivation isn’t about caffeine or hype… it’s about people, perspective, and purpose.

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro

00:23 The daily grind and why it sneaks up on you

01:17 When motivation fades and burnout hits

02:09 Why life can quietly push you off course

03:26 How to spot when you’re stuck in a rut

04:32 The importance of good people and timing

05:04 Your GPS for staying on track — relationships

06:18 Find people who are interested in you

07:08 Why you must listen to feedback

08:29 Letting people speak truth into your life

09:42 The power of humility and hearing hard truths

10:17 Listening isn’t enough — you have to take action

11:20 Personal example: when small choices add up

12:28 Why your friends might be right (even if you hate it)

13:34 Where to find the right people and how to grow with them

14:08 Final thoughts: take action and surround yourself with greatness

💡 EPISODE HIGHLIGHTS:

Motivation isn’t about energy drinks — it’s about who’s in your circle.

You need people who care more about your success than your comfort.

Listen when people tell you hard truths — that’s love in action.

Implement what you hear. Action is the bridge between intention and growth.

Success comes from good people, good feedback, and good decisions.

👉 STAY CONNECTED:

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[email protected] or call/text: 317605-2284