In this episode, Chris breaks down the real financial impact of follow ups and why most plumbing companies are unknowingly leaving up to 20 percent of their revenue on the table. He explains how simple, consistent follow up strategies can improve profit, reduce lead costs, and strengthen long-term customer relationships.

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💡 What You’ll Learn

Why follow ups can increase your bottom line by up to 15 to 20 percent without changing anything else in your business

How customer memory fades fast and why timing is everything when reconnecting with past clients

The difference between sales-based follow ups and value-based follow ups and how one creates loyalty while the other repels customers

⏱ TIMESTAMPS/CHAPTERS

0:23 Welcome back and why follow ups matter now more than ever
0:41 The hidden revenue swing most companies overlook
1:17 Why marketing feels harder today and how buying habits have shifted
2:14 How Google LSA became a “red ocean” and why that impacts your business
3:08 What customer research revealed about how fast people forget you
4:49 The shocking 20 percent revenue left on the table
5:22 Understanding lead cost vs cost per acquisition
6:12 Why follow ups lower your CPA and make your marketing more profitable
7:06 The power of recapturing past customers instead of chasing new ones
8:21 Why follow ups must add value, not pressure
9:55 What value-based follow ups sound like in real life
11:20 How quickly customers forget who serviced them
12:55 Why customers don’t call back even after deciding to buy
14:35 Why timing matters and “time kills deals”
15:18 The role of advocacy and bringing value in every follow up
16:28 Why not following up is burning cash and relationships
17:40 Final takeaway — follow ups are service, not sales
18:03 Wrap up and reminder to serve your community

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