In this episode, CF dives into one of the most powerful skills in sales, leadership, and life — understanding people.

If you’ve ever wondered why some customers click with you instantly while others seem impossible to connect with, this is the missing piece. CF breaks down the DISC personality model and shows you how to read people fast — so you can communicate better, build trust quicker, and create real influence both in the home and in business.

You’ll learn:

💡 The four DISC personality types (D, I, S, C) and what drives each one

💡 How to diagnose not just plumbing problems — but people

💡 How to tailor your communication style to match any customer

💡 How understanding personality builds credibility and trust

💡 Why people, not plumbing, are the real key to service success

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:23 Why understanding people changes everything

01:03 Diagnosing plumbing vs. diagnosing people

01:35 The two halves of service: plumbing + relationships

02:14 Introduction to the DISC model

03:15 The four quadrants explained

04:25 Outgoing vs. reserved, task vs. relationship

05:06 How each personality behaves in group situations

06:17 The four types: D, I, S, and C

07:07 The “fire” story — how each personality reacts under pressure

08:03 How personality shows up in daily life (store, checkout, etc.)

09:11 Why personality differences affect values and priorities

09:55 How to communicate differently with each type (D, I, S, C)

11:42 How personality awareness improves sales and connection

12:31 Understanding communication styles in real life

13:11 Why observation is one of your strongest sales skills

14:19 What great communicators and leaders all understand

15:13 The real purpose behind personality awareness

15:52 People over plumbing — leadership through understanding

16:38 Final takeaway — it’s a people business

💡 EPISODE HIGHLIGHTS:

You don’t just diagnose plumbing — you diagnose people.

Understanding personality builds instant trust and credibility.

Communication isn’t one-size-fits-all; it’s about speaking their language.

Knowing people makes you a better leader, teammate, and human.

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[email protected] or call/text: 317605-2284

In this episode, CF unpacks one of the most underrated drivers of success — urgency.

Whether you’re a technician, CSR, or business owner, your results are shaped by how you start your day, manage your time, and control your energy. CF breaks down how urgency — done the right way — creates momentum, builds accountability, and prevents burnout in your business.

Learn how to stop reacting to your day and start running it.

You’ll learn:

💡 Why “urgency” is the key to productivity and profitability

💡 How to control your day instead of letting it control you

💡 The difference between busyness and true urgency

💡 Why your energy as a leader sets the pace for your team

💡 How to avoid burnout by building rhythm, not chaos

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro

00:23 The missing ingredient in most plumbing companies

01:03 What urgency really means

01:20 The marathon mindset — pace vs. speed

02:27 How urgency prevents burnout

03:24 Taking control of your mornings

04:00 Why “quiet time” matters for mindset and clarity

05:39 Reconnecting with your purpose

06:19 What successful people have in common

07:13 Creating urgency through direction and purpose

08:10 How poor urgency leads to chaos in scheduling

09:16 The balance between efficiency and burnout

10:26 Market share vs. market volume — the real reason you’re slow

11:17 The power of seasons and planning ahead

12:16 How to manage your schedule for consistent success

13:26 Why urgency matters more than “being busy”

14:20 Leading with energy in morning meetings

15:11 Real urgency vs. fake urgency

15:44 Why knowing your numbers matters right now

16:18 Final takeaway — have some want to

💡 EPISODE HIGHLIGHTS:

Urgency is focus with intention, not panic with motion.

The tone you set in the morning determines your team’s performance.

Control your time — or your time will control you.

Quiet time creates clarity; clarity creates speed.

Success comes from consistent, controlled urgency every day.

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this powerful episode, CF unpacks one of the most inspiring business models in modern customer service — Dutch Bros Coffee — and how their people-first philosophy can transform any service company.

You’ll learn why Dutch Bros is outpacing Starbucks, how they’ve mastered the art of memorable customer experiences, and what that means for the plumbing and home service world.

This isn’t about coffee — it’s about culture, connection, and competitive advantage through service.

🧠 What you’ll learn:

Why service is the song, and plumbing is the stage

The difference between Starbucks’ complexity and Dutch Bros’ simplicity

How employee happiness directly drives customer loyalty

What “unreasonable hospitality” really looks like (and how to apply it)

How small acts of thoughtfulness can create massive business growth

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — Plumbing is the stage, service is the song

00:32 What we can learn from Dutch Bros

01:05 Why service, not product, wins customers

02:15 Understanding customer fears and buying behavior

03:36 What customers are really paying for

04:00 Starbucks vs. Dutch Bros — the experience divide

05:30 Complexity kills scalability

06:31 The power of convenience and simplicity

07:40 Happy employees = happy customers

08:11 How Dutch Bros creates energy and connection

09:30 Listening to customer feedback

10:02 Creative service ideas that stand out

10:33 The power of “Unreasonable Hospitality”

11:25 Going above and beyond — small details that matter

12:58 How little extras create better experiences

13:54 The Disney principle: moments of magic

15:22 Keeping the magic alive through authenticity

17:00 What Dutch Bros teaches about relationships and business

17:44 “We’re in the relationship business — we just happen to sell coffee.”

18:05 Experience-driven service: the real competitive advantage

18:42 Final takeaway — serve your community in everything

🔑 KEY TAKEAWAYS:

Customers don’t buy plumbing — they buy peace of mind.

Experience beats price every time.

Happy employees create loyal customers.

Be creative, thoughtful, and intentional with service — the small things matter most.

You’re not just fixing problems; you’re creating memorable experiences.

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this episode, CF gets real about the true source of motivation — and it’s not hype, luck, or even discipline. It’s vision.

When life gets hard, when business slows down, when you feel unmotivated — it’s your vision that keeps you moving. Without it, you drift. With it, you lead.

CF breaks down how to create a clear, powerful, and actionable vision for your life, your business, and your relationships. If you’ve ever wondered why you lose steam after a win or can’t seem to stay consistent, this episode will connect the dots.

🧠 What you’ll learn:

Why motivation fades but vision sustains

How to build a clear and compelling vision for your future

How your daily decisions either serve or sabotage your goals

The power of purpose-driven direction in business and life

How to surround yourself with the right people who help you grow

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro

00:23 Why motivation fades

01:15 What keeps you going when things fall apart

02:26 How your mindset affects your business

03:34 The secret to lasting motivation — Vision

04:08 Why “just working hard” isn’t enough

05:01 Finding your purpose and impact

06:10 The question CF asks his kids about the future

07:05 Creating your vision — how to get it out of your head

08:15 Why clarity matters more than perfection

09:32 How CF defines his vision for impact

10:09 Turning dreams into documented direction

10:45 Why you need a team to achieve your goals

11:23 The power of your environment and who you surround yourself with

12:15 Making decisions that align with your future

13:05 How small distractions steal your big dreams

13:57 Aligning your habits with your vision

14:50 Building relationships that last

15:22 Final takeaway — choose actions that match your vision

🔑 KEY HIGHLIGHTS:

Vision is the well that fuels motivation.

The clearer your vision, the stronger your drive.

You don’t stay motivated by accident — you stay motivated by purpose.

Your actions must match your dreams, or your dreams will fade.

Surround yourself with people who push you toward your island, not away from it.

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this episode, CF breaks down one of the most misunderstood — and most profitable — skills in service plumbing: diagnosing.

If you’ve ever wondered how to move through a home naturally, identify real problems, and earn customer trust without sounding salesy, this is the framework you’ve been waiting for.

CF reveals the 4-step system he uses to help plumbers diagnose confidently, connect with homeowners, and offer real solutions — not gimmicks.

🧠 What you’ll learn:

Why “checklists” make customers defensive (and what to do instead)

The four questions every great plumber asks on every call

How to identify the difference between what’s broke and what’s causing it

How to move through the home naturally without sounding scripted

How to offer bigger, smarter solutions that feel authentic — not pushy

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — Diagnosing the right way

00:38 Why checklists don’t work in service plumbing

01:17 Understanding what the customer really called about

02:10 The power of identifying real problems, not just symptoms

03:17 How proper diagnosing drives higher conversion

03:53 The 4-step diagnostic framework

04:13 Step 1: What’s broke?

05:16 Step 2: Why did it break?

07:12 Step 3: What’s it connected to?

08:36 The “secret sauce” — tying everything back to the original issue

09:46 Why customers trust genuine curiosity, not sales pressure

11:02 How to connect each discovery to real value

13:07 Step 4: What works just like it?

14:30 Using comparisons to naturally uncover other opportunities

15:05 How to turn small jobs into full-day wins

16:16 The relationship between diagnosing and trust

17:15 Why being a real friend means saying the hard things

18:26 Final takeaway — service means more than fixing plumbing

🔑 KEY TAKEAWAYS:

Diagnosing is serving, not selling.

Customers trust curiosity — not checklists.

Always connect each step of the conversation to their original problem.

Bigger tickets come from better listening, not bigger pitches.

Be a trusted advisor — friends tell the truth, even when it’s hard.

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this episode, CF dives deep into one of the most powerful — and most overlooked — drivers of success in the trades: culture.

Whether you’re an owner, manager, or apprentice, the way you show up sets the tone for your entire team. CF shares the subtle mistakes leaders make that destroy trust, the daily habits that build real culture, and why true leadership always starts with example — not authority.

💡 What you’ll learn 🧠:

The hidden habits that are holding your company back

Why culture always starts with YOU — not your team

The difference between making money and making impact

How to attract top talent and create buy-in from your team

How your example, words, and standards shape your company’s success

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — The power of culture

00:40 The mistakes leaders make without realizing it

01:47 Why self-awareness separates great leaders from average ones

02:26 Positivity attracts growth — negativity destroys it

02:59 Be the position you want, not the one you have

03:52 Why excellence attracts opportunity

04:11 Doing your best, even when others don’t

05:22 Leadership by example: what your habits say

06:01 Why actions speak louder than mission statements

07:10 How focusing on money kills momentum

08:19 The right mindset: impact first, profit second

09:14 The story of the “shark bites” lesson

10:04 What real leadership looks like in the field

11:00 Remove excuses — set the standard

12:14 How culture starts before day one

13:06 Why great environments attract great people

13:55 Final takeaway — culture isn’t what you say, it’s what you show

💡 EPISODE HIGHLIGHTS:

Culture is caught, not taught.

Be the example before you demand one.

Impact creates profit — not the other way around.

Your shop’s environment reflects your leadership.

The standard you walk past is the standard you set.

👉 STAY CONNECTED:

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this episode, CF gets real about the habits, priorities, and decision-making patterns that quietly sabotage your success — both in business and in life.

Whether you’re an owner stuck in the truck, a CSR juggling too much, or just someone trying to grow, this one will hit home. Learn the mindset shifts and practical frameworks that help companies go from stuck to scaling — fast.

💡 What you’ll learn:

Why your priorities, not your passion, determine your success

How to stop doing the wrong things and start doing the right ones

The 3 stages of business growth: Maximize, Automate, Scale

Why delegation fails (and how to fix it)

How to build a team that helps you reach your next level

The truth about laziness — and how to beat it

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — Coming back stronger after being sick

00:24 Why some people succeed while others stay stuck

01:19 The #1 pattern keeping owners from success

01:39 Priority vs. Activity: how most owners get it wrong

02:31 The two things every owner should focus on daily

03:06 Time vs. money — which one really matters

03:56 Delegation mistakes that kill momentum

04:50 Why being “in the truck” limits your business

06:22 The three stages of growth: Maximize, Automate, Scale

07:16 What “maximizing opportunity” really means

08:10 How automation frees you to grow

08:42 Scaling without losing control

09:51 Why “custom” work kills scalability

10:41 Letting go of the wrong conversations

11:31 Building brand and presence with intention

12:42 The one thing you can’t do: go it alone

13:39 How building a team changed everything

14:45 The story behind the Plumbing Sales Coach app

16:18 The power of delegation and trust

17:24 The real reason you’re not moving forward

18:10 The secret to leadership: help others win

19:04 Final takeaway — success is serving others first

🔑 KEY TAKEAWAYS:

Prioritize impact over comfort. Success isn’t easy — it’s ordered.

Maximize → Automate → Scale — follow the process, don’t skip steps.

Stop delegating what you don’t want to do; delegate what you shouldn’t be doing.

Build a team — success isn’t a solo sport.

Help others reach their goals, and you’ll reach yours automatically.

👉 STAY CONNECTED:

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this episode, CF breaks down one of the most frustrating — and most fixable — problems in plumbing companies everywhere: scheduling chaos.

From overbooked days to wasted calls, CF exposes the hidden mistakes that kill profit, burn out your techs, and create frustration for everyone — owners, CSRs, and customers alike.

Learn the rules of scheduling that keep your shop profitable, your team happy, and your customers better served.

💡 What you’ll learn:

Why most companies overbook themselves into burnout

How to create “calm in the chaos” with strategic scheduling

The two biggest rules of scheduling success

Why fewer, better calls make more money than overloaded days

How to build culture and balance by managing urgency right

The difference between a productive day and a packed day

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — The real problem with scheduling

00:47 The scheduling chaos seen in every shop

01:46 Why your customers aren’t that different

03:16 How scheduling impacts experience and profit

04:22 Rule #1: Create space for emergencies

05:13 What to do when calls come in all at once

06:05 How to identify “urgent” vs. “non-urgent” calls

07:25 Rule #2: Book your day with opportunity, not busy work

08:40 Why filling your schedule can actually cost you money

09:51 The results of leaving buffer space — more profit, less stress

10:24 Overbooking kills tomorrow’s success

11:43 Why fewer calls often make more money

12:22 The cost of delay — how time kills conversions

13:50 The right-now business mindset

14:23 Stop punishing high performers with late calls

15:30 How to balance profit, people, and home life

15:47 Your employees are your first customers

16:02 Final thoughts — build a schedule that serves everyone

🔑 KEY TAKEAWAYS:

Create space for emergencies. Stop overfilling the day — you’ll make more money with less chaos.

Book with opportunity. Not every call is a good call for today.

Fewer, better calls = higher profit and better culture.

Your employees are your first customers. Serve them so they can serve others.

Scheduling is half your profit problem. Fix it, and everything changes.

👉 STAY CONNECTED:

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

In this episode, CF exposes the two biggest mistakes plumbers make in the home — mistakes that make customers hesitate, stall, or walk away completely.

He breaks down how to fix your timing, focus, and communication so customers feel confident, respected, and ready to buy. When you master this, you’ll stop “selling” and start serving — and your conversion rates will skyrocket.

🧠 What you’ll learn:

Why time is the enemy of all deals

How to keep the customer’s confidence and attention

The difference between educating vs. overwhelming

How to talk about upgrades without losing focus

The golden rule for options that converts every time

⏱ TIMESTAMPS/CHAPTERS:

00:00 Intro — Why this episode matters

00:40 The biggest problem plumbers face in the home

01:35 Why your market isn’t different — it’s your mindset

02:22 What customers really remember from the experience

03:26 Mistake #1: Letting time kill the deal

04:53 How to balance relationship and results

05:26 The danger of spending too much time on extras

06:52 How to connect upgrades to the real reason you’re there

07:43 The key to making customers feel considered

08:35 How to keep conversations customer-centered

09:25 The right timing for presenting options

10:15 The power of quick, focused delivery

11:06 Mistake #2: Losing focus on the main problem

11:55 The golden rule — always three options

12:27 Why “what they called you for” must be Option 1

13:16 The Best Buy analogy — how to sell without pressure

14:06 How to inform customers without overwhelming them

14:47 Always bring the conversation back home

15:04 Final thoughts — serve, don’t sell

💡 KEY HIGHLIGHTS:

Time kills deals. The longer you wait, the less likely they buy.

Option 1 = what they called you for. Keep it simple and focused.

Customers buy from who they trust — not who talks the most.

Always offer 3 options. Give them clarity and control.

Serve first. Sell by helping, not pushing.

👉 STAY CONNECTED:

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284

What does it really mean to level up?

In this episode, CF breaks down the mindset, discipline, and daily habits that separate champions from everyone else. Whether you’re a plumber, business owner, or just someone trying to grow — this message will challenge you to reprogram your thinking, balance your life, and start living proactively instead of reactively.

💡 What you’ll learn:

What “leveling up” actually means (it’s not just working harder)

Why progress matters more than perfection

How to reprogram your mind for success

The truth about capacity, balance, and burnout

Why proactive people always outperform reactive ones

How quiet time and reflection help you lead at a higher level

📘 CHAPTERS/TIMESTAMPS:

00:00 Intro — The question that inspired this episode

00:41 What it means to level up

01:00 Learning from greatness without comparison

02:23 Why you have to start before you’re great

03:15 Progress over perfection

04:04 Understanding your unique capacity

04:54 Reprogramming your brain like a computer

06:05 Subconscious habits and mindset control

07:28 Why your environment shapes your outcomes

08:20 The importance of what you feed your mind

08:52 Balancing your capacity — work, family, self

09:48 How imbalance creates frustration and burnout

10:35 Why mindset shifts change everything

11:27 Life isn’t linear — it’s full of detours

11:42 How to manage energy, time, and focus

12:20 Why helping others helps you level up

13:26 The habits of champions — constant improvement

14:30 Living proactive, not reactive

15:04 The power of quiet time and reflection

15:53 Restarting your “mental computer”

16:25 How to budget your time like your money

16:41 Final takeaway — level up without losing yourself

💡 KEY HIGHLIGHTS:

Progress > Perfection. Don’t wait to be great to start — start to be great.

Reprogram your brain. What you feed it determines how you live.

Balance your capacity. Your time and focus are limited — use them wisely.

Be proactive, not reactive. Growth happens when you plan, not when you drift.

Quiet time matters. Reflection and rest create clarity and power.

👉 STAY CONNECTED:

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📲 For more information on YOUR OWN BRANDED app, email us:

[email protected] or call/text: 317605-2284