In episode 339, Bradley is joined by Eric Anderton, a construction industry expert and host of the "Construction Genius" podcast. They discuss Eric's background, sales experiences, and his book "Construction Genius." They explore sales and marketing in construction, understanding target audience and pain points, and the concept of an aspirational hourly rate for effective time management. Eric emphasizes setting realistic standards, training employees, and delegating tasks. They also discuss defining roles, the "EAR" framework of leadership (Encouragement, Accountability, Recognition), and the importance of communication and talent evaluation.

***Special Offer! Purchase 10 or more Construction Genius Books and email Eric Anderton at [email protected] and he'll do a 30 minute session with your executive team on a topic that will help them improve as leaders (a $2000 value). Just add "Bradley Book" to the subject line.

This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes.

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