In the second part of the conversation with Nick LaRoy, the discussion pivots toward the importance of using Key Performance Indicators (KPIs) to showcase results to clients in SEO and the broader business context. Nick emphasizes the necessity of clear communication, defining and aligning on KPIs, educating clients, and demonstrating the financial value of SEO efforts. 

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00:00 Introduction to Part Two with Nick LaRoy

00:37 Aligning on KPIs with Clients

01:11 Kickoff Meetings and Setting Expectations

02:58 Prioritizing and Communicating Value

06:46 Templates and Systems for Efficiency

10:00 Measuring and Communicating Results

14:47 Final Thoughts and Resources

18:03 Conclusion