Many entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. In this episode, Per talks about the importance of pricing your product and service. He also shares some of his client's success stories in repositioning and repricing their services and product. He also gave some feedback on my company's pricing strategy - including what I need to do to raise my prices. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/340.