October 23, 2021

341 – A Subscription Box Business with a Mission Featuring Kesia Steele of Spotlight Box

50 minutes

I've got a special episode for this week, all about a business with a mission. I can't wait to share how this motivated entrepreneur saw an opportunity to help her community at large and jumped right in.

Spotlight Box began in the summer of 2020 when many were becoming more aware of the social issues facing the Black community.

People started asking questions:

“How can I support Black businesses?”

“What should I learn about Black history?”

“How do I begin to understand the many social issues facing the Black community?”

Kesia created Spotlight Box to provide us with a resource so we can feel more confident in our knowledge and appreciation for Black history.

The Spotlight Box is a curated monthly subscription box filled with educational materials and products from entrepreneurs & brands owned by African Americans. It also provides a path so we can support Black-owned businesses.

BUSINESS BUILDING INSIGHTS

Learn to put yourself in front of the camera. Be confident in putting yourself out there.

Be intentional about how you show up on social media and to your audience.

Let others know about and benefit from your product.

Be your own cheerleader. No one is going to know that you have that business or product unless you talk about it.

People like behind-the-scenes stuff, they like to see you in action with your products.

Show up on social media talking about your products. It will open up opportunities for growth once others get to discover what you do and collaborate or partner with you.

When you're going to go live on social, announce it a day or so before so people know you'll be there and as accountability for yourself.

Learning From This Business With A Mission

When you see the opportunity, don't wait. Jump on it and take action.

Think outside the box when it comes to niche - your theme can be unconventional and still hit the mark.

Consider creating a private Facebook group that supports your product and business with education and community. For example - Kesia provides a safe space in her group to discuss the issues around the Black community without worrying about saying the wrong thing.

What does your product do for your customer? Think about what your mission is, even if it's not obvious. Knowing your mission will motivate you.

Learn more about the things that scare you. It will help you get past your hesitation and dive in (such as going live on social media).

Some things you won't learn until you jump in and start doing the business. You can't learn everything from courses - some of it has to be hands-on.

Listen to this full conversation for all the discoveries and challenges Kesia has experienced while launching and growing this business with a mission!

Resources Mentioned

Listening to Black experiences for learning and support

ep 338 - Subscription Box Creation & Participation

Content for Makers

Kesia's Contact Links

Website | Facebook | Instagram

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Thank you so much! Sue

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By Sue Monhait

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