What inspires you to try new things? The loss of pet is an earth shattering moment in the life of a pet owner. Erica Messer, owner of Wolfie's Wish, took the tragedy and turned it into her inspiration to help others. Erica started a product line to help pet parents grieve the loss of their pet. Erica breaks down how she dove into product development, found a manufacturer, and works on her marketing. She also shares how she makes the most out of trade shows and is focused on building a community of resources for everyone.

Main topics

• Background as a musician
• Designing her product
• Finding her market
• Making the most of trades hows

Main takeaway: You can have one product (or service) that you market in multiple ways to address the needs of different niches.

About our guest

After the sudden passing of her cat, Wolfgang, Erica couldn't find a simple product to help her cope so she created her own: Pet Loss Grieving Cards. Thus, her company Wolfie's Wish was born. Grieving Cards have since won "Best New Product" at the Superzoo tradeshow. When she's not paw-sitively rocking it in her business, Erica enjoys performing pop and rock covers on her harp or scratching and mixing on the turntables.

Links:

Use code PETSITTER for 15% off orders

https://wolfieswish.com

[email protected]

https://www.instagram.com/wolfies_wish/

https://www.facebook.com/groups/243053351275157

https://www.youtube.com/channel/UCPkpa_ynS8Im1YlFNAvzZBA

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Full show notes and transcript

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