Your story and message are the core of your business. Whatever you put out there is what the world perceives of you, and it predicts how people respond to you. It's vital to make sure you're sending the right message out there. In today's episode, Sam Richter emphasizes the importance of connections and information in identifying opportunities and prospects. Sam is named one of the World's Top 50 Sales Keynote Speakers and one of the 15 Highest Rated Speakers for Virtual Events. He's a bestselling author who delivers his top-rated, dynamic, highly entertaining, high-content keynote presentations and workshop sessions to audiences worldwide. Join us on today's Marketing Speak for an entertaining conversation that includes numerous pieces of high-value entrepreneurial advice! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/342.