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Today, I'm joined by Dane McCarthy, founder of Club Athletic.
Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.
In this episode, we discuss building community and accountability through small-group training.
We also cover:
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: www.clubathletic.co
Contact: [email protected]
Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:54) Current state rebranding
(03:08) Squad model
(04:26) Training squads differentiation
(06:06) Community infrastructure
(08:09) Dunbar's law
(10:01) Community building at scale
(12:04) Modality details
(14:29) Results and consistency
(18:20) Gen Z training trends
(21:04) Chicago expansion
(24:01) Rebrand positioning
(26:37) New locations timeline
(29:36) Density strategy
(31:46) 2K squads by 2030
(33:26) Where to find
(35:55) Conclusion
By Joe Vennare3.7
99 ratings
Today, I'm joined by Dane McCarthy, founder of Club Athletic.
Club Athletic (fka The Athletic Clubs) is a team-based fitness concept centered on "training squads" — small, consistent groups that train together under a dedicated coach.
In this episode, we discuss building community and accountability through small-group training.
We also cover:
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
Website: www.clubathletic.co
Contact: [email protected]
Hiring: Coaches wanted https://apply.workable.com/the-athletic-clubs/?lng=en
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(00:00) Introduction
(01:54) Current state rebranding
(03:08) Squad model
(04:26) Training squads differentiation
(06:06) Community infrastructure
(08:09) Dunbar's law
(10:01) Community building at scale
(12:04) Modality details
(14:29) Results and consistency
(18:20) Gen Z training trends
(21:04) Chicago expansion
(24:01) Rebrand positioning
(26:37) New locations timeline
(29:36) Density strategy
(31:46) 2K squads by 2030
(33:26) Where to find
(35:55) Conclusion

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