As we look forward to OSR Academy Cohort 2, Bradley explains why the 12-month development program for construction sales professionals could be a fit for you and your organization. He also introduces the concept of the hero's suffering in storytelling and its application in sales, emphasizing the importance of understanding the customer's pain and quantifying its value before presenting a solution.

This episode is brought to you by The OSR Academy - give us 12 months and we'll develop your sales rookie into a sales pro. Accepting reservations for Cohort II now!

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Learn more about NFPOs, Pain Quantification, the OSR Academy, and more on our YouTube Channel

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