From film sets to SaaS, Sienna Jackson has lived through more than one reinvention. A two-time founder, former entertainment executive, and current tech CEO, she joins Chief Change Officer to break down what it means to build, to create, and to change—on your own terms. 

In Part 1, she shares what it was really like working in the music and production trenches at the Weinstein Company, how she navigated a high-glamour industry with clear-eyed curiosity, and why she never let a job title define her. 

But it’s her unfiltered take on generative AI that steals the show. Sienna dismantles the hype, calling it what it is: regurgitated content dressed as intelligence. From energy waste to algorithmic bias, she unpacks the hidden cost of convenience—and why human storytelling still matters.

Key Highlights of Our Interview:

From Red Carpets to Real Work

“All the Quinton Tarantino films, all the Oscar Batty films… Project Runway… I also worked on our internal music catalog… and it would just be usually me and Richard for most of that run.”

Curiosity > Career Ladder

“I thought I was going to be the rebel… I was doing things during the Arab Spring… I also reported on the honor killing of one of my classmates when I was 16.”

AI ≠ Creativity

“Some people will say AI-generated art is art. And I think that’s a misnomer… Art is an action. It’s something that you do. It reflects technical skill that you have to develop over time.”

The Hidden Cost of ‘Smart’

“There are human beings at the other end of the pipeline… being paid pennies on the hour to train chatbots… it uses up 10 to 30 times more energy.”

Garbage In, Garbage Out

“GenAI will reify or reinforce patterns… there’ve been significant issues with algorithmic bias on the axes of race… who gets an insurance policy or not.”

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Host: Vince Chan | Guest: Sienna Jackson

--Chief Change Officer--
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