Sienna Jackson, the CEO of Nortera.io, walks us through her unexpected shift from entertainment executive to impact strategist. Rather than chasing a title, she followed a thread—registering an LLC, collecting ideas, and finally stepping into work that aligned with her values. Now, she’s helping professionalize the field of social impact by focusing on measurable outcomes, not slogans. From impact modeling to cross-sector coalitions, Sienna shows how complex change starts behind the scenes—with better systems, shared language, and a refusal to settle for surface-level good.

Key Highlights of Our Interview:

When Pivoting Isn’t a Plan—but a Pattern

“I just said, ‘I’m doing social impact now.’ But it was a pattern—an arc I had been on for a while.”

She slowly started buying domains, registering an LLC, and collecting ideas. By 2020, she sent one email—“I’m doing social impact now”—and launched into a new chapter that was already quietly in motion. 

Why ‘Impact’ Needs More Than Good Intentions

“Impact is the net positive change rendered as a direct and material result of your actions.”

She calls out the performative fluff in corporate social messaging—empty slogans with no metrics behind them. 

Building the Back-End of Good

“I learned about logic models, stakeholder analysis, systems mapping… It’s data modeling, it’s survey design.”

Armed with two master’s degrees, Sienna dove deep into IMM—impact management and measurement. She joined Social Value US to help professionalize the field with standards, surveys, and frameworks. 

Coalitions, Not Silos

“The left hand often doesn’t know what the right hand is doing. I see my role as making connections.”

Sienna flags a recurring problem: siloed thinking. Her strength lies in speaking both, creating coalitions where collaboration and systems alignment make real change possible.

Everyone Has a Piece of the Puzzle  

“Go find the people who are already doing the work—and support them. That’s where the results come from.”

You don’t have to start the movement; just roll up your sleeves and help those already in it. 

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Host: Vince Chan | Guest: Sienna Jackson

--Chief Change Officer--
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