Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get your customers excited and compel them to buy. He shares some of his tips and tricks on starting a conversation at a networking event or a conference, and how to be memorable to the people you meet. He also explains the framework he developed called Superpower Storytelling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/345.