Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge on SEO. In this episode, I gave a crash course on better SEO practices and where it should be applied. I also shared how I structured my business and service offerings to tailor toward clients of different sizes, budgets, and needs. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/4-A.