💐 Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky pests like thrips. Whether you're just starting or growing your flower biz, these tips will help you build a thriving, sustainable farm.

🌿 Learn how to:

• Set smart prices for retail and wholesale

• Use foliage like raspberry & eucalyptus to boost bouquet value

• Grow reliable, profitable perennials

• Manage pests with an ecological mindset

Mentions

Lennie’s Instagram: ⁠flowerfarming.forprofit⁠

Lennie's online course: ⁠Profitable Flower Farming⁠

⁠The Gardener’s Workshop on Instagram⁠⁠⁠

⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠

⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠

The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers⁠⁠⁠⁠, owner of⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠ and⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠ Watch⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠ and connect with Lisa on social media!