Greetings and welcome to The Solopreneur Hour’s weekly Q&A edition.
Today’s questions were fielded from our Proudly Unemployable group on Facebook, The Twitter and Instagram.
On episode 352 we learn about how to price your wares, what the friction circle is, and how to land interviews with influencers, if you have a podcast. All of that and more coming right up!
More About This Show
Brad Brown
Q: Hey Michael O’Neal! Hope you’re doing well mate. I wanted to bounce something off you and the rest of the soloists here. I popped a question to you for one of your Q&A shows a month or so ago about a side project I’ve been working on. The good news the website and podcast officially went live today. I would love some feedback. You can check it out here.
I also have a webinar scheduled with one of the best triathletes in the world on Friday. So far, we have over 450 people registered for it so super stoked about that.
I would also love to hear your thoughts on the podcast launch strategy I am thinking of:
Week one and two, 5 pods per week so 10 to start and launch with (done that already). From week three publish 3 a week. I have already submitted the podcast to Stitcher. I am thinking of waiting until January to submit the show to iTunes. Once submitted we will have about 20-25 shows already published and we will have a fairly decent sized list (1000) that we can email to ask for subscriptions, reviews etc.
Once we drop off new and noteworthy then up it to 5 a week so as to boost the download numbers and to keep us in the rankings.
Or, just submit it to iTunes now and see what happens?
A: Rad! Congrats on taking action, well done! It’s a cool brand and a cool idea, I think you’ll do great with it. The web site looks great, I took a look. And great on the webinar: you had an idea and took action to make it a reality.
On the podcast launch: you want to submit two hours of podcasts on day one. If your show is one hour you’d submit two, if it’s 30 minutes then you’d submit four shows.
I don’t recommend doing 5 days a week and then dropping to three days a week. If you’re normally going to be 3 days a week then start there. You want to give people something to download on your first day beyond your first episode. The testing done on this says 2 hours of content is the sweet spot.
Dave Hartman
Q: I always forget my dang questions by the time Thursday comes around so I’ll say this: The interview you did with Matt Farah of The Smoking Tire was one of the best you’ve done.
Although I am a car guy I had never seen any of their work but am checking it out now. The part that I found most valuable was hearing a content creator’s struggle to make money more efficiently across multiple channels and finding a way for it to work.
Too often we hear from people making money online by teaching people how to make money online and Matt was a breath of fresh air. I would definitely enjoy hearing from similar guests in the future. Keep up the great work.
A: Thanks Dave! Matt was great and I agree it was cool to hear how he made a tweak to change things. I loved hearing how he liked cars and made that into his daily work life. He shared how he changed his YouTube strategy to do a lot less, and make more money. It was a content creation hack and a big mindset shift that Matt talked about.