April 21, 2025

352. Organization Can Be Your Super Power: How To Stay True To Yourself & Ask Smart Questions With Saucony’s Chief Marketing Officer Joy Allen-Altimare

57 minutes

This week I’m sitting down with Joy Allen-Altimare, the Chief Marketing Officer at Saucony. Such an interesting time to have this conversation with everything that’s going on both for the brand as they really are in this fun-to-watch reinvigoration phase, as well as what’s going on here in the U.S. with the tariffs.

Joy talks to me about how being a swimmer growing up in Chattanooga really shaped a big part of her mindset and empowered her to think differently and progressively as a leader. We talk about what it looks like for her to lift up other women both in and out of the office, and what we can expect from Saucony as a brand as we look ahead into the rest of 2025 and 2026. Plus: She also shares her takeaways on the evolution of sports style, and why it’s important to have your own board of directors.

SOCIAL

⁠@joyaltimare

⁠⁠⁠⁠⁠⁠⁠⁠⁠@emilyabbate⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠@hurdlepodcast⁠⁠⁠⁠⁠⁠⁠⁠

OFFERS

Lagoon Sleep | Head on over to LagoonSleep.com/Hurdle and use code “HURDLE” at checkout for 15% off

PILLAR | Head to PillarPerformance.shop, or for North American customers, head to TheFeed.com and use the code HURDLE for 15% off your first purchase.

JOIN: ⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠

SIGN UP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

ASK ME A QUESTION: Email [email protected] to ask me a question to be answered in an upcoming episode!

...more

View all episodes

By Emily Abbate

4.9

13531,353 ratings