Gift Biz Unwrapped

356 – Unseen Possibilities for a Creative Career with AnnMarie Mattila of American Cake Decorating Magazine


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Do you ever wonder how people get ideas for the creative business or career they have today? In this case – how did my guest today go from thinking she’d be a professional ballet dancer and end up as a writer, editor, and recipe developer in the baking industry?
It definitely wasn’t a straight line. Nor are most journeys. But in AnnMarie's story, I think you’ll be inspired and maybe even see parallels to the twists and turns you’re taking … and be motivated by the potential of where your path will lead you.
Here’s a fabulous example of how you can extend your love of a handmade product above and beyond making and selling.
I’m talking about applying the skills and knowledge you’ve developed with a handmade skill and using it for a career in the same industry - but from another angle.
AnnMarie is the Managing Editor at American Cake Decorating Magazine. She’s also a pastry chef and food content creator focused on the sweet side of life: baking!
After graduating from the Institute of Culinary Education, she spent more than a decade as a freelance baker and cake decorator before returning to school to focus on media.
She earned her master’s degree in food studies from New York University and began her writing career with Pastry Arts Magazine. She is a cofounder, an editor, and a recipe developer for Pastry at Home, as well as a freelance writer for other food media outlets as well.
Ideas For Creative Business & Careers
  • Take the journey to hone in on who you really are.
  • Accept the risk of putting yourself out there so people can accept who you are.
  • There is absolutely nothing wrong with keeping your side hustle a side hustle. It’s also okay to make your side hustle a full-time career.
  • Don’t stop learning. It opens new opportunities for growth and success.
  • Take classes to improve your skills. There’s always something new things that you can learn out there.
  • Sometimes you just need to look at the people in your life for help.
  • Stay motivated to constantly search for what’s next that would make you fulfilled in life.
  • Pick out one thing that is worth pursuing.

  • Resources Mentioned
    • Free classes at HandmadeHealsTheWorld.com
    • Connected! 2022 Social Media Scheduler

    • AnnMarie's Contact Links
      Website | Instagram | Twitter | Linkedin
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      Gift Biz UnwrappedBy Sue Monhait

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