Chief Change Officer

#359 Bridget Burns: Breaking the Higher Ed Hunger Games—Part One


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If higher education feels like the Hunger Games, Dr. Bridget Burns is building the resistance.

In Part One, Bridget shares her journey from growing up in rural Montana to becoming CEO of the University Innovation Alliance—a national coalition of public research universities working together (yes, together) to improve outcomes for low-income and first-generation students.

She pulls back the curtain on the real problem in academia: a culture of competition, hierarchy, and duplicated failure masked as innovation. Instead, she offers a new model: universities learning from each other, mapping broken processes, and holding themselves accountable to real results. This episode is for anyone tired of hearing that higher ed can’t change—and ready to hear from someone who’s actually changing it.

Key Highlights of Our Interview:

Out of the Cul-De-Sac: Bridget’s Escape from Rural Isolation

“I grew up surrounded by racism, misogyny, and homophobia. Getting out was everything.”

From Student Leader to System Architect

“At 22, I went from student government to hiring university presidents. That’s when I saw how broken the system really was.”

The Problem Isn’t Resistance to Change—It’s Bad Design

“No one resists change when it’s their idea. We resist top-down mandates that ignore lived experience.”

Why Higher Ed Feels Like a Zero-Sum Game

“Presidents are rewarded for beating each other in rankings, not for helping more students graduate.”

Building the University Innovation Alliance

“I wasn’t trying to form a club. I wanted to create a working lab for collaborative problem-solving.”

The Trust-Building Work No One Sees

“I flew to 11 campuses, built real relationships, and got them to sign off on data sharing and joint accountability.”

How Process Mapping Saved 450 Emails and 50 Student Holds

“Michigan State found it was overwhelming new students with hundreds of emails and dozens of unknown account blocks—just by putting everyone in the same room.”

From Bureaucrat to Entrepreneur

“Michael Crow told me I’d need to break out of my bureaucratic mindset. He was right. I had to become a builder.”

Innovation Isn’t Flashy—It’s Often Inconvenient

“We glamorize innovation, but it’s messy. Slower. More painful. That’s why it needs to be built around people, not power.”

______________________

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Host: Vince Chan | Guest: Bridget Burns

 

--Chief Change Officer--
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Chief Change OfficerBy Vince Chan

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