Today in the studio the fellas are going to cover one the best ROIs that you can get as a contractor, and that is email marketing. It may seem like the old-school way to reach potential clients but don't let that make you a hater. What's best about it is that everyone has an email! Yeah, email has been around since the dawn of the internet, but it's important to remember that people hate change. Writing a great email to catch the reader's attention is an art, so stay tuned to hear how it's done and how you can use it to grow your business.

In this episode, we talk about…

• What your weekly/bi-weekly/monthly email should look like
• Catching and keeping people's interest
• Staying top of mind to pull in ideal clients when the time is right
• Making one single call to action
• Providing value in every one of your emails
• Having somewhere to point the reader
• Personalizing each email to gain the recipient's trust
• Why you should not buy email lists

Links to resources:

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