Virtual Reality (VR) as a marketing tool is in the very early stages of development which is why we recorded this special episode live from the launch of "The Hard Way – a KFC Virtual Training Escape Room." In this episode, you'll learn why KFC spent six months developing this unique training experience and how it fits into to their overall marketing strategy of "re-kernelizing" the brand. By that they mean putting the founder Colonel Sanders back into the heart of the brand and in this case, bringing to the forefront his fanatical attention to the details of the chicken cooking process. Jonathan Minori, the design director at W&K Lodge, the developers behind the app, will help you understand the laborious process of putting together a unique experience like this. And while KFC's Chef Bob did not reveal the secret recipe, he did explain how they keep secret even from him.