When I met Lauren three years ago, she was on an entirely different career path. Fast forward to today: She owns her own creative agency, Flow State Creative, and is the brains behind some of the most eye-catching, thoughtful campaigns behind your favorite athletic brands.

This week, I'm stoked to be sitting down with one with Laur, whose become one of my dearest friends, to talk about what it's like to not only be a female photographer and entrepreneur within sport, but the hurdles that she's faced in building her dream career. Plus: How to manage anxiety, develop a healthy routine on-the-road, and her best-practice advice for anyone who's struggling with owning their greatness and building their confidence.

IN THIS EPISODE

(5:00) Lauren talks about feeling like she’s hanging on by a thread with a busy season of work

(8:05) Lauren shares how she got into photography and leaving an in-house job in marketing, moving to New York in fall 2022

(13:15) What did it look like to get started founding her own creative agency for sports and fitness

(15:12) Emily and Lauren talk about finances when starting a business and being a gig worker, shoutout Money With Katie

(17:30) The biggest challenge Lauren deals with in the infancy of her agency

(20:20) One of the things that surprised Lauren when she first got into sports photography

(22:24) How do you take photos that tell a compelling story?

(28:00) Talking about the beauty of being a beginner

(28:58) How Lauren finds the gratitude in her day-to-day

(37:00) How to be kind but firm in business

(37:32) The importance of asking yourself “what’s my goal here?” before any conversation

(44:45) What Lauren is really excited about right now that has nothing to do with work

(45:46) Lauren talks about her very fast-paced travel schedule for the next month 

(49:00) How to find consistency with your wellness practices during travel

MENTIONED IN THIS EPISODE

Flow State Creative

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