In episode 368, Bradley is joined by author, speaker, coach Rich Horwath. They discuss Hortwath's new book Strategic, which will be released on November 7th. When it comes to assessing a team's understanding of strategy, Rich recommends measuring both knowledge and behaviors. A strategy survey can help assess knowledge about the market, customers, competitors, and the company. He introduces the Strategic Quotient (SQ) to measure how well individuals think, plan, and act strategically. Rich also discusses how we need to build our strategic fitness - strategy, leadership, organization, and communication.

Learn more and pre-order Strategic at strategic-book.com

Special Bonus if you buy the book in quantities of 10 or more for your team - you'll receive:

• 3 months of free strategy espresso delivered to your inbox each day
• The Strategy Vault resource center loaded with strategy resources
• Discussion guide

The Strategy Quotient is available at strategyskills.com

This episode is brought to you by The Simple Sales Pipeline® which will organize and value any construction sales rep's roster of customers and prospects in under 30 minutes.

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