OneTeam Partners aligns with world-class player's associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing.
RedBird Partners sold 40% of their stake in OneTeam at a $1.9B valuation in 2022.
Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team.
Chapters:
(02:00) Malaika’s athletic background
(04:45) OneTeam’s initiatives in NIL
(10:10) Challenges of group licensing in college sports
(13:20) Overview of OneTeam Partners
(15:30) Setting up a player’s association in college
(19:50) New innovations OneTeam is looking at
(24:40) Growth of women’s sports
.
Malaika Underwood links:
Website: https://joinoneteam.com/
Twitter: https://twitter.com/oneteampartners
LinkedIn: https://www.linkedin.com/in/malaika-underwood-11979b8/
.
Andrew Petcash links:
🏠 Website: https://profluence.com
✉️ Newsletter: https://www.petcashpost.com
🎙 Podcast: https://profluence.com/podcasts/
🐣 Twitter: https://twitter.com/andrewpetcash
🕺 TikTok: https://www.tiktok.com/@andrewpetcash
📸 Instagram: https://instagram.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
View all episodes
By Andrew Petcash
4.6
1919 ratings
OneTeam Partners aligns with world-class player's associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing.
RedBird Partners sold 40% of their stake in OneTeam at a $1.9B valuation in 2022.
Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team.
Chapters:
(02:00) Malaika’s athletic background
(04:45) OneTeam’s initiatives in NIL
(10:10) Challenges of group licensing in college sports
(13:20) Overview of OneTeam Partners
(15:30) Setting up a player’s association in college
(19:50) New innovations OneTeam is looking at
(24:40) Growth of women’s sports
.
Malaika Underwood links:
Website: https://joinoneteam.com/
Twitter: https://twitter.com/oneteampartners
LinkedIn: https://www.linkedin.com/in/malaika-underwood-11979b8/
.
Andrew Petcash links:
🏠 Website: https://profluence.com
✉️ Newsletter: https://www.petcashpost.com
🎙 Podcast: https://profluence.com/podcasts/
🐣 Twitter: https://twitter.com/andrewpetcash
🕺 TikTok: https://www.tiktok.com/@andrewpetcash
📸 Instagram: https://instagram.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/
.
Thanks for listening!
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