In this episode of the Coaching Culture Podcast, hosts JP Nerbun and Nate Sanderson welcome back Joe Brown, an athletic director from Colorado, to discuss creating a transformational culture within athletic departments and organizations. They emphasize that while mission statements and core values are important, true culture is experienced through what you feel, see, and hear in an environment. Joe shares practical strategies and insights for implementing these cultural principles, highlighting the significance of hard work and servant leadership in fostering a positive atmosphere. The episode serves as a valuable continuation from their previous conversation, laying a foundation for effective cultural transformation. Tune in to learn how to elevate your organization's culture through actionable steps and dedicated leadership.