Today in the studio, the boys are talking about an obstacle that contractors and really anyone whose job involves sales struggle to figure out, how to sell without selling. You know that you are trying to be helpful, but too many people, you look like a snake-oil salesman. So how do we do it? Well, there are many things that the common salesman does that scares the hell out of prospects. Remember, if you can help and offer value before you ever ask them for anything, they are so much more likely to trust you! Stay tuned to become a leader, not a salesman.

In this episode, we talk about…

• Making sure to stay customer-focused
• Things you should not do when communicating with a prospect
• Give, give, give, ask
• Importance of establishing trust before going for the sale
• Leading the customer to a place where a deal can benefit both parties
• Following the steps along the road to a sale
• Why customers are just waiting to say no
• Selling like you are independently wealthy

Links to resources:

Full Sail Marketing Giveaway

Jab, Jab, Jab, Right Hook

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