What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full.

In this episode:

• How James transitioned from real estate investing to launching coworking spaces

• The pros and cons of owning vs. leasing coworking properties

• Why private offices are the key revenue driver in his suburban market

• Marketing and lead generation strategies that actually work (including what didn’t)

• The power of community in coworking—without forcing happy hours

If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

James' LinkedIn profile

Magnolia Woods website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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