The Bright Balloon

380. How to make social media fun (and still get booked)


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If you've ever groaned at the thought of making another reel, this is the episode for you.

Curated by our friends at HI-FLOAT (and recorded live at the Sempertex International Balloon Convention) in this episode, I'm chatting with Maggie of Pop Charlotte—a balloon pro who not only runs a large, successful business but actually enjoys doing her own social media.

In this conversation, we cover:

  • Why Maggie still runs her own social accounts despite having a full team

  • How behind-the-scenes videos help her connect with clients

  • The mindset that keeps her out of burnout and comparison

  • Three fast, impactful tweaks to improve your Instagram profile

If you've been tempted to outsource your social media—or just avoid it altogether—this chat might just change your perspective.

In the UGlu Hotline, hear a tip I picked up from an episode guest - whether or not they knew it!

Unlock three free bonus episodes!

RESOURCES MENTIONED:

Presenting sponsor: 17hats (get 50% off your 1st year)

Curated month by: HI-FLOAT

@popcharlotteballoons

Other sponsors & resources:

Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST)

Courtney Lynette Creative Co.

UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)

DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline!

Balloon Boss Mastermind & Summit

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On the Bright Side (Apple) On the Bright Side (Patreon)

50 Ideas for Email Marketing | Join the Bright Balloon email list

@thebrightballoon

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The Bright BalloonBy Sara Meyer

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