Here's a walk through of one of my real world, paid 15k web design proposals. I walk you through what I included, how I structured it and the 3 keys I recommend that every web design proposal have.

This audio is taken from a recent video I posted on my YouTube channel so I highly recommend checking out the video version if you'd like to see all the visuals!

⏯️ Watch the video version here

And you share your thoughts, feedback and questions at the show notes for this one which will be at joshhall.co/380

Quick tips:

Web proposals don't need to be complex PDF brochures to be effective—they need to clearly communicate goals, deliverables, and pricing to help clients make decisions quickly.

• Website proposals should focus on three key elements: goals and expected results, a simple outline of deliverables, and clear costs presented as investments
• The most effective proposals are scannable documents of 2-3 pages, not 20-page brochures that overwhelm clients
• Include 10-15 high-level deliverables rather than an exhaustive checklist of every task you'll perform
• Separate core website development from add-on services like SEO boosts or e-commerce functionality to create clear line items
• Consider your proposal's audience—often they need to share it with CEOs or boards who need to quickly understand what they're approving
• Real examples of successful proposals show consistent structure across different project sizes, from $4,000 to $15,000
• Payment schedules should be clearly outlined with 50% upfront for smaller projects or 30/30/40 splits for larger ones