Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals.

In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow.

We cover:

• How they turned their personal need for space into a thriving coworking business.

• Why they chose a "wellness-first" niche and how it impacts their operations.

• The challenges of marketing a specialized coworking space—and what actually works.

• Lessons learned about community-building before and after opening.

• Why they chose not to list pricing on their website and how they guide prospects to the right membership.

If you’re thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights!

Resources Mentioned in this Episode:

GCUC discount code: EVERYGCUC for 20% off - https://na.gcuc.co/

Roseline's LinkedIn profile

Merlinn’s LinkedIn profile

Holistic Executive Suites website

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Coworking Startup School

Community Manager University

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