SALES EQUATION:

(levels of pain) x (trust you can solve problem)

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(discomfort) x (time it will take to solve problem) x (price)

= Likelihood they'll buy

Welcome to the Contractor Growth Network Podcast, hosted by Logan Shinholser. In this episode, we explore the sales equation and how it can help you grow your contracting business.

The sales equation is a powerful tool that can help you understand the factors that go into making a successful sale. We break down the equation into its component parts, which include the level of pain your potential client is experiencing, their trust in your ability to solve their problem, the discomfort they'll face, the time it will take to solve their problem, and the price of your services.

Logan shares insights and experience on how to effectively use the sales equation in your contracting business. We discuss strategies for building trust with potential clients, understanding their pain points, and effectively communicating the value of your services.

Whether you're a seasoned contractor or just starting out, the sales equation can be a powerful tool to help you increase your sales and grow your business. Tune in to the Contractor Growth Network Podcast to learn how to use the sales equation to your advantage.

Visit our website: www.contractorgrowthnetwork.com