Lisa Bodell didn’t just study the future—she built a career helping others prepare for it.

In Part One of this two-part series, the CEO of FutureThink shares how her path from advertising to futurism led to a global mission: helping teams simplify, innovate, and stop drowning in busywork. She breaks down what it really means to be a futurist (hint: no crystal balls involved), why complexity is the true enemy of innovation, and how she’s helped companies like Pfizer kill zombie meetings and make space for what actually matters.

If your calendar is packed but your brain is fried, this episode is for you.

Key Highlights of Our Interview:

From Ads to Innovation Strategy

“I was great at selling creative ideas—but I realized people needed help generating them.”

What a Futurist Actually Does

“It’s not about trendspotting. It’s a structured approach to planning multiple scenarios—and preparing for them.”

Why Simplicity Comes First

“People aren’t tired of innovation. They’re tired of all the unnecessary stuff that gets in the way.”

The Leap into Entrepreneurship

“When you work for yourself, there’s no safety net. But that’s what makes it exciting—and all yours.”

Pivoting with Purpose

“Nothing stays the same. The best entrepreneurs know how—and when—to shift.”

Futuring ≠ Trendspotting

“Real futurists use models, not guesses. It’s about resilience through structured foresight.”

Kill a Stupid Rule (Yes, Really)

“When Pfizer saw that employees couldn’t get things done, we trained 40 champions in one simple tactic: kill a stupid rule. The result? Thousands of hours—and dollars—saved.”

Make Room for What Matters

“Simplification isn’t about doing less. It’s about doing more of what’s meaningful.”

Busy ≠ Valuable

“We reward people for doing more, not for doing what matters. That’s the problem.”

Personal Simplicity = Mental Clarity

“Write down everything you do. Circle what’s meaningful. Then start deleting what’s not.”

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Host: Vince Chan | Guests: Lisa Bodell

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