SEO rankings are based on sharing unique knowledge and observations, and my esteemed guest on today's show has made it his mission to master SEO.

I've had Will Critchlow on the show before, and it's great to have him back to discuss his inspiration behind building his platform. After many years of consultation and research, he realized he could empower large websites to land a great SEO impact. It's fascinating to hear about the evolution of SearchPilot from the Distilled days, the powerful lessons Will learned along the way, and how he has ruffled some feathers at Google! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/387.