This week, we sit down with a very special guest whose story is as raw as it is inspiring. From humble beginnings with a juice brand to building a full-blown wellness company, he opens up about the struggles no one sees, the risks he took, and the safety nets that saved him along the way.

We dig into how he scaled his business, the bold approaches that worked (and the ones that didn’t), and why sourcing the right produce was the cornerstone of his success. This isn’t just a business story; it’s a masterclass in resilience, vision, and building something that lasts.

If you’ve ever dreamed of starting your own brand, or you just love hearing how entrepreneurs turn setbacks into comebacks, this episode will leave you fired up and ready to take action.

Tune in to hear:

• The aha! moment that shifted everything (6:06)

• Breaking free from the consumer mindset (9:33)

• Finding your unique approach to business (11:51)

• Why you should never fall in love with your business (17:25)

• Why our school system is failing us (22:16)

• How Raja landed the Emirates deal (24:45)

• A behind-the-scenes look at production (36:44)

• Juices vs smoothies – the real difference (39:00)

• Where the best ingredients really come from (42:13)

• Quick-fire round (44:11)

Head to www.paulabenedi.com/episode387 for the show notes

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P.S. This podcast and website represent the opinions of Paula Benedi. The content here should not be taken as medical advice and is for informational purposes only, and is not intended to diagnose, treat, cure, or prevent any disease. Please consult your healthcare professional for any medical questions.