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From paper to digital... quite literally.

Listen in to this engaging conversation with Greg Uland from Reynolds and Reynolds on this episode of Auto Collabs. We're delving into the digital transformation of the auto industry, discussing everything from traditional processes to modern digital strategies. Greg shares valuable insights on enhancing customer experiences and the dynamics of the used car market.

Did You Know? Reynolds has an interesting background in paper production, which adds a unique perspective to their automotive journey. Plus, Greg brings firsthand experiences from the auto parts sector that are as enlightening as they are essential.

Our Favorite Moments

• 0:00 - Intro with Paul J Daly, Kyle Mountsier and Michael Cirillo
• 1:40 - Discover Greg Uland's journey into automotive marketing.
• 4:37 - Explore the shift to digital in car sales.
• 8:14 - Uncover insights from the parts department.
• 11:22 - Learn about data-driven approaches to customer service.
• 14:03 - Look into Reynolds' digital advancements.
• 17:20 - Examine trends in the used car market.
• 23:17 - The unexpected environmental impact of car deal paperwork.

Greg Uland is VP of Marketing for The Reynolds and Reynolds Company.

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