The Marketing Book Podcast

396 Undisruptable by Aidan McCullen


Listen Later

Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen

About the Book:

Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption

In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle.

You’ll be inspired to consider the big questions of today:

  • What does the future hold?
  • What does the exponential growth of technology mean for the world of work?
  • What does a changing job market mean for future generations?
  • What do waves of disruption mean for business leaders?

Society is evolving at breakneck speed. What does this mean for all of us?

Undisruptable will help you to bridge the chaos and build the resilience you need to move forward.

While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks, and exemplars of change such as Fujifilm and Arnold Schwarzenegger.

The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples.

Undisruptable will help you to:

  • Understand the principles of change
  • Overcome the barriers to change
  • See change as an opportunity and not an obstacle
  • Utilize simple frameworks and examples to guide you on your transformation

By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable.

This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization.

About the Author:

Aidan McCullen reinvented himself after a 10-year rugby career with over 100 caps for Leinster, Toulouse, and London Irish and is a full Ireland Rugby International.

He worked in digital and innovation transformation and now works on culture and leadership initiatives after he discovered that you cannot change business models until you first change mental models

He is the host and founder of the Global Innovation Show, which is broadcast on national radio in Ireland and is the only English-speaking show on Finland's Business FM. The show is also available everywhere you find podcasts.

Aiden developed and delivers a module on Emerging Technology Trends at Trinity College Business School, ranked first in Ireland and in the top 100 globally.

Aiden speaks globally on disruption and change for organizations such as MasterCard, Google, Epic Games, and many more. He runs workshops on permanent reinvention, bias, and communication.

He is also a board director for National Broadband Ireland.

And, interesting fact – in addition to English, Aiden also speaks French and German!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/undisruptable-aidan-mccullen

Interview recorded on July 15, 2022

...more
View all episodesView all episodes
Download on the App Store

The Marketing Book PodcastBy Douglas Burdett

  • 5
  • 5
  • 5
  • 5
  • 5

5

812 ratings


More shows like The Marketing Book Podcast

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,862 Listeners

The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

114 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,442 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,585 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

748 Listeners

Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

1,929 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,257 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

81 Listeners

Akimbo: A Podcast from Seth Godin by Seth Godin

Akimbo: A Podcast from Seth Godin

1,756 Listeners

Nudge by Phill Agnew

Nudge

170 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

345 Listeners

Marketing Made Simple by Powered by StoryBrand

Marketing Made Simple

290 Listeners

Dan Kennedy's Magnetic Marketing Podcast by Russell Brunson

Dan Kennedy's Magnetic Marketing Podcast

158 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

HBR On Strategy by Harvard Business Review

HBR On Strategy

72 Listeners