In this insightful podcast episode, Martin Wilson, a seasoned ski coach, shares his evolution from a coach driven by ego and reputation to one focused on athlete-centered development. He emphasizes the importance of understanding each athlete's unique needs, tailoring coaching approaches, and fostering genuine connections. Martin advocates for prioritizing the athlete's experience and growth over rigid, one-size-fits-all programs. He stresses the significance of front-loading communication, building trust, and creating an environment where athletes feel supported and understood. 

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