In episode 399, Tom Asacker shares insights from his experience as a business owner, innovator, and professional magician. He emphasizes the need to understand and fulfill people's desires in order to be persuasive and influential.

Tom talks about the power of having fun and enjoying the process in achieving success. He explores the role of doubt and skepticism in innovation and explains how curiosity and embracing the unknown can lead to breakthroughs. Bradley inquires about the process and learnings from Tom's podcast, "I Hear Dead People," alongside the future of learning.

Key Insights / Takeaways • Understanding and fulfilling people's desires is key to persuasion and influence • Why innovation cannot be forced; it must be allowed to emerge through curiosity, experimentation, and learning • Why desire is the driving force in the marketplace • Improved self-awareness requires individuals to genuinely want to change • The podcast 'I Hear Dead People' explores the ideas and philosophies of influential figures through fictional interviews, providing an entertaining and educational experience. • Tom's upcoming book 'Unwinding Want' aims to help people uncover their true desires and eliminate regrets by unraveling the psychological hypnosis that keeps them stuck in patterns they don't truly want.

Chapters 00:00 The Path to Magicianship 05:59 Understanding Desires for Persuasion and Influence 11:56 Embracing Curiosity and the Unknown for Innovation 31:50 The Podcast 'I Hear Dead People' 38:18 Uncovering True Desires and Eliminating Regrets

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