The ultimate objective of database marketing is to increase marketing efficiency.  On this broadcast, our special guest, Brent Emler of Velma.com shared ideas on how to take intelligent marketing actions that concentrate on those customers that are most likely to respond to the marketing campaign instead of wasting money on unprofitable or uninterested customers, marketing budgets can be spent where they matter the most. 

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Alice Alvey providing a LEGISLATIVE UPDATE, Joe Farr with a MARKET UPDATE, Andy Schell (a/k/a "The Profit Doctor") providing valuable info on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.

The ultimate objective of database marketing is to increase marketing efficiency.  On this broadcast, our special guest, Brent Emler of Velma.com shared ideas on how to take intelligent marketing actions that concentrate on those customers that are most likely to respond to the marketing campaign instead of wasting money on unprofitable or uninterested customers, marketing budgets can be spent where they matter the most. 

Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Alice Alvey providing a LEGISLATIVE UPDATE, Joe Farr with a MARKET UPDATE, Andy Schell (a/k/a "The Profit Doctor") providing valuable info on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.