Rand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is "The Wizard of Moz", he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.

EPISODE

The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, "The Wizard of Moz", has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all.

We Discuss:

• How Rand came up with and created Moz programs.
• Why their programs are different from other available options.
• Rand's favorite automation and SEO tools.
• How SEO is changing, and how to keep up with the demands.

For complete shownotes and more, please head over to www.marketingspeak.com/rand

LINKS & RESOURCES MENTIONED

The Art of SEO

Moz

Haiku Deck

Inbound.org

Moz Blog

Keyword Explorer

Open Site Explorer

Google Keyword Planner

Google Suggest

Ubersuggest

KeywordTool.io

SEMRush

WordTracker

GrepWords API

Google AdWords

Moz Local

Followerwonk

Fresh Web Explorer

John Rampton on Marketing Speak

John Rampton on Twitter

Majestic SEO

Ahrefs

MozRank

MozTrust

FullContact API‎

Marketo

Pitchbox

Moz Free Trial

Rand on Twitter

STEP UP YOUR MARKETING GAME!

1. After finding keywords that you want to use, test, test and do some tests, and continue to optimize and drop the ones that aren't performing.
2. Marketers can get overwhelmed with the amount of tools that are available, especially with keyword data. Check out Keyword Explorer for an easy-to-use solution.
3. Try out Moz products at Moz.com, you will receive your first 30 days for free.

THANK YOU FOR LISTENING!

As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!

-Stephan

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