In this episode of the Writing at the Red House podcast, Kathi Lipp sits down with TikTok creator Lauren Horst to discuss her journey of growing a dedicated following through her daily closet decluttering challenge. Lauren shares her experience of attracting an audience of nearly 5,000 followers by consistently posting authentic, relatable content that inspires others to embrace a clutter-free lifestyle. 

Throughout the conversation, Lauren offers valuable insights into her content creation process, including her simple yet effective recording and editing techniques using the TikTok app. She also discusses the importance of using relevant hashtags, staying true to one’s niche, and fostering accountability through regular posting. 

Lauren and Kathi delve into the challenges of navigating criticism on social media and the importance of staying focused on one’s message and purpose. They also explore the balancing act of maintaining a consistent posting schedule while juggling the demands of a full-time job and personal life. 

This episode is a must-listen for anyone looking to start or grow their presence on TikTok. Lauren’s story serves as a testament to the power of authenticity, consistency, and community-building in the world of social media.  

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Kathi’s Favorite Things:

The Accidental Homesteader

The Collective

Links and Resources:

Lauren Horst