In episode 401, host Bradley Hartmann shares his most personal story yet about a childhood event that changed his life. The story involves his father—a construction leader for four decades—a local card and comic retailer, and a professional baseball player named Kevin Maas. The event educated Bradley on value, pricing, power dynamics, the role emotions play in business, and certainly negotiation strategies an tactics.

In the second half of the episode, Bradley sits down with his father to reflect back on negotiating Maas and other timeless negotiation principles.

This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days.

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