Renegade Marketers Unite

402: Captivating Content Experiences… That Convert!


Listen Later

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion: 

🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%. 

🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign. 

🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance.

Uncover strategies to: 

  • Balance brand storytelling with performance marketing tactics 

  • Leverage research to redefine problems in a compelling, ownable way 

  • Measure content engagement to prioritize what resonates (and what to retire) 

  • Capitalize on AI's potential as an indispensable content team member 

  • And more!

Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out! 

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

...more
View all episodesView all episodes
Download on the App Store

Renegade Marketers UniteBy Drew Neisser

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

51 ratings


More shows like Renegade Marketers Unite

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,324 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,868 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,200 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,484 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,182 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

26,878 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

33 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,409 Listeners

Grit by Kleiner Perkins

Grit

187 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

644 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,551 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

170 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

41 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

353 Listeners