Renegade Marketers Unite

407: The New B2B SEO Trifecta: Blogging, Tools, and Segmentation


Listen Later

What’s working today in SEO for B2B SaaS brands?   

In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic. 

Key findings include: 

  • Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts  

  • Websites offering online tools saw a 40.8% boost in top 10 keyword rankings  

  • Original research boosted top 10 keyword rankings by 36% on average 

  • Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites  

Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in!  

[The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

...more
View all episodesView all episodes
Download on the App Store

Renegade Marketers UniteBy Drew Neisser

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

51 ratings


More shows like Renegade Marketers Unite

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,322 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,868 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,169 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,658 Listeners

Worklife with Adam Grant by TED

Worklife with Adam Grant

9,178 Listeners

On Purpose with Jay Shetty by iHeartPodcasts

On Purpose with Jay Shetty

27,000 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

346 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

33 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,401 Listeners

Grit by Kleiner Perkins

Grit

186 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

641 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,650 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

172 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

41 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

354 Listeners