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New Zealand is pretty far from everything, so competing on price for commodity bittering hops was never a great strategy for the country’s small number of hops growers. Things were pretty grim in the early 2000s, when fifth-generation farmer Brent McGlashen joined his dad working on the family farm, Mac Hops, just outside the town of Motueka on the north end of South island.
But then something mysterious and wonderful happened: Craft beer took off, and creative brewers exploring new flavors and possibilities found ways to use New Zealand’s uniquely expressive hops to make beers that no one had tasted before.
In this episode, McGlashen tells the family’s story—which mirrors the bigger story of hops in New Zealand, going from struggle to global spotlight. He also talks about their move to the next chapter: gaining a deeper understanding of the science behind how flavors develop in the hops, and the factors that influence those flavors.
Through the hour, he touches on:
And more.
This episode is brought to you by:
Support Craft Beer & Brewing Magazine Podcast
4.7
338338 ratings
New Zealand is pretty far from everything, so competing on price for commodity bittering hops was never a great strategy for the country’s small number of hops growers. Things were pretty grim in the early 2000s, when fifth-generation farmer Brent McGlashen joined his dad working on the family farm, Mac Hops, just outside the town of Motueka on the north end of South island.
But then something mysterious and wonderful happened: Craft beer took off, and creative brewers exploring new flavors and possibilities found ways to use New Zealand’s uniquely expressive hops to make beers that no one had tasted before.
In this episode, McGlashen tells the family’s story—which mirrors the bigger story of hops in New Zealand, going from struggle to global spotlight. He also talks about their move to the next chapter: gaining a deeper understanding of the science behind how flavors develop in the hops, and the factors that influence those flavors.
Through the hour, he touches on:
And more.
This episode is brought to you by:
Support Craft Beer & Brewing Magazine Podcast
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