Grow Your Video Business

408. Mastering the Art of Negotiation for Video Business Success with John Lowry


Listen Later

In this episode of the show, negotiation expert John Lowry reveals how mastering the art of negotiation can transform your video production business. He shares practical strategies for managing yourself in negotiations, creating win-win scenarios, and ensuring client satisfaction beyond just delivering a great product. John's insights and real-world examples demonstrate how effective negotiation skills can lead to better deals, stronger client relationships, and significant business growth.

Key Takeaways 
  • Negotiation is a fundamental skill used daily in video production, from client interactions to problem-solving on set
  • Effective negotiation involves managing yourself, balancing competitiveness with cooperation, and being clear about your intentions
  • Look beyond monetary terms in negotiations; consider how clients can help you achieve broader business goals
  • Client satisfaction depends on three key factors: the product, the process, and how you manage people throughout the project
About John Lowry

John Lowry is a recognized authority on negotiation through his experience as a lawyer, business consultant, entrepreneur, negotiation coach, and university administrator. His results-focused, systematic approach to negotiation has been successfully implemented by thousands of professionals across the United States. He is the author of Negotiation Made Simple, a top selling business book on Amazon published by HarperCollins. He is also a sought after conference and corporate event speaker having served organizations such as UPS, Pinnacle Financial Partners, HCA, LexisNexis, Colliers, American Excess Insurance Exchange, American Legal Connections, and the American Society of Civil Engineers. 

John serves as co-founder and principal of Thrivence, a management consulting firm based in Nashville, TN. In addition to guiding the firm, John counsels clients on strategy, revenue growth, leadership development, and conflict management. He also serves as president of The Lowry Group, LLC (“TLG”). At TLG, he provides negotiation training and coaching for governmental entities, major insurance companies, law firms, health care organizations, and other businesses. John is regularly engaged as settlement counsel by parties in litigation and has successfully negotiated the resolution of hundreds of lawsuits over the past decade.

In This Episode
  • [00:00] Welcome to the show!
  • [07:36] Meet John Lowry
  • [08:17] Negotiation
  • [14:28] Negotiation Made Simple Book
  • [15:04] Manage Yourself
  • [17:00] Competitive and Cooperative
  • [18:10] Be Willing to Forgive
  • [18:39] Be Crystal Clear
  • [19:47] Negotiation In Action Examples
  • [40:23] Satisfaction
  • [45:14] Connect with John
  • [46:31] Outro
Quotes

"The most important thing that you can learn how to manage is yourself." - John Lowry

"If you manage the process really well and you treat the people really well, it's amazing to me how many times people will forgive a glitch in the product." - John Lowry

"I want the good people to win in this world and so I'm excited to come alongside them and help them figure out how to win whatever that looks like." - John Lowry

Guest Links

 Find John Lowry online

Negotiation Made Simple. by John Lowry

Listen to the Negotiation Made Simple podcast

Follow John Lowry on Facebook

Links

Find out more about the Mastermind

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

...more
View all episodesView all episodes
Download on the App Store

Grow Your Video BusinessBy Ryan Koral

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

145 ratings


More shows like Grow Your Video Business

View all
The Ramsey Show by Ramsey Network

The Ramsey Show

38,780 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

226,832 Listeners

The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,448 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,795 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

849 Listeners

Engage Video Marketing Podcast by Ben Amos

Engage Video Marketing Podcast

33 Listeners

Bedros Keuilian Podcast Show by Bedros Keuilian

Bedros Keuilian Podcast Show

2,248 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,389 Listeners

How to Scale a Video Business by Den Lennie

How to Scale a Video Business

10 Listeners

Shawn Ryan Show by Shawn Ryan

Shawn Ryan Show

42,616 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,527 Listeners

Morning Wire by The Daily Wire

Morning Wire

26,555 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

887 Listeners

The Business of Video Production by Ryan Spanger

The Business of Video Production

0 Listeners