In this episode of the Predictable Revenue Podcast, host Collin Stewart speaks with George Coudounaris and Adem Manderovic, co-founders of CRO School, about innovative approaches to sales and marketing.

They discuss the challenges of scaling companies, the limitations of traditional sales playbooks, and the importance of building relationships first. The conversation delves into the concept of closed-circuit selling, market validation, and the need for alignment between sales and marketing teams.

They also explore the future of outbound sales and the significance of understanding market dynamics.

Highlights include: Understanding Closed Circuit Selling (03:17), Qualifying Opportunities Through Discovery (07:01), The Evolution of Cold Calling (09:55), The Pillars of Effective Selling (15:07), Aligning Sales and Marketing (19:27), Impact of Methodology on Client Success (27:02), And more...

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