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Welcome to the Contractor Growth Network Podcast. On this week's double-feature episode, we'll take a deep dive into the powerful interplay of SEO and branding and unravel the game-changing concept of Google's 'information gain score.'

In our first half, we explore the often overlooked but crucial role that branding plays in SEO. This in-depth analysis uncovers the intimate bond between SEO and branding, revealing how they can work together to maximize visibility on Google and strengthen your brand's presence throughout the customer journey. Lastly we discuss why having a brand makes SEO even easier for your company.

In the second half of the episode, we shift gears to unravel the mysteries of Google's "information gain score," a crucial element in SEO that quantifies the uniqueness of your content. Since Google patented this game-changing algorithm in June 2022, understanding and utilizing this score has become pivotal to enhancing search rankings and visibility. We'll take you behind the scenes of Google's "helpful content update" and show you how the information gain score can affect AI-generated content and new content farms. Our deep dive will also cover strategies for generating high-ranking content using unique data sources, competitive analysis, and content-creation tools like ChatGPT. We wrap up with a look at the implications of the surge in AI-generated content and the necessity of cutting through the noise to make your content stand out.

Join us on the Contractor Growth Network Podcast, where we delve into these integral topics, transforming your understanding of SEO and empowering you with practical tips and strategies to help your contracting business achieve unprecedented growth and visibility. Let's dive in!

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