Coffee, Innovation & Entrepreneurship w/ Kirk Pearson ☕In this episode of Buy The Drip, we sit down with Kirk Pearson, founder of Project Zero Coffee, to talk about his journey in coffee—from washing dishes at a café to building a brand focused on quality, sustainability, and innovation.We dive into:The role of milk and alternative milk in specialty coffeeThe challenges of sustainability in dairy and plant-based optionsHow COVID-19 impacted his business—and how he bounced backKirk's vision for instant coffee, media in coffee, and the future of the industryThe power of community and coffee culture in driving changeBut beyond the coffee talk, this episode is a heartfelt story of following Kirk's dream of opening a coffee shop. Kirk’s passion for great coffee and meaningful connections led him to create Project Zero Coffee, a space dedicated to quality, innovation, and community.Plus, Kirk shares some big updates on the It's Just Coffee podcast and breaks some news about its future.🔥 Hit play and tune in now!📍 Watch now & subscribe!#BuyTheDrip #CoffeeIndustry #SpecialtyCoffee #Entrepreneurship #CoffeeInnovation #ProjectZeroCoffee #CoffeeCulture